Covid may prove to be a blessing for the tablet market in 2020

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After declining for four straight years, the tablet PC market is expected to grow 5-10% on-year in 2020 compared with an 18% fall in 2019, especially due to a surge in adoption of e-learning across educational institutions and enterprises, analysts say.

By Himanshi Lohchab, ET Bureau|Last Updated: Jun 10, 2020, 04.43 PM IST0Comments Agencies

“Tablets have an advantage of a comfortable screen size which consumers would now use for entertainment, gaming, reading and learning,” said Jaipal Singh, associate research manager for client devices for IDC India.

NEW DELHI: The Covid-19 outbreak has been a blessing for at least one segment – tablets.
After declining for four straight years, the tablet PC market is expected to grow 5-10% on-year in 2020 compared with an 18% fall in 2019, especially due to a surge in adoption of e-learning across educational institutions and enterprises, analysts say.
They added that tablet makers are looking to strike partnerships with schools, colleges and edutech firms. To be sure, 2020 though is unlikely to mark an absolute turn around for the segment, which has been under constant pressure from larger screen-size and feature rich smartphones.
According to market research firm CyberMedia Research (CMR), the pandemic has given the PC industry a boost and the demand for tablets is more enhanced, benefiting the likes of Lenovo (47% market share), Samsung (15%), iBall (11%) and Apple (11%). Samsung, this week launched the Galaxy Tab S6 Lite with WiFi and LTE variants priced to tap into the demand surge.
“In addition, there will be a potentially increased market demand from those in healthcare and law enforcement,” said Prabhu Ram. “That said, beyond the immediate pent-up demand, consumer and enterprise discretionary spending on PCs will potentially remain muted owing to COVID-19 impact”.
According to data by CMR, tablet shipments for January-March period declined 24% on-quarter due to supply chain constraints from China. Since then, CMR has revised its outlook on the segment from negative to positive, predicting a 5%-10% growth this year.
Lenovo, Samsung, iBall and Apple did not respond to ET's emailed queries.
“Tablets have an advantage of a comfortable screen size which consumers would now use for entertainment, gaming, reading and learning,” said Jaipal Singh, associate research manager for client devices for IDC India.
The most popular screen size in tablets is 8-10 inches, while the Rs 8,000-Rs 15,000 price band is seeing the most traction these days, Jaipal said.
“Whether the current demand for tablets will be able to arrest the annual decline in the category is difficult to say as of now. The tablet market, over the years, has been diluted due to affordable smartphone alternatives with better features,” he added.
Read more onPC marketTablet marketcoronavirus pandemicedutech firmsCyberMedia ResearchSmartphones

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