Vivo unveils new ‘Made in India’ logo for devices

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“We, at vivo India, have been aligned to the 'Make in India’ initiative since the beginning. The new logo design that will be printed on the box of all our upcoming devices reiterates our commitment to make India a manufacturing hub and reinstates our mission of being an internationally local organization”, Nipun Marya, Director-Brand Strategy, Vivo India said.

ET Bureau|Last Updated: May 14, 2020, 07.50 PM IST0Comments Agencies

Vivo---Agencies
The brand’s total investment In India for manufacturing devices stands at INR 7,500 crore, including the recently announced investment of Rs 3,500 crore for its upcoming manufacturing facility.

NEW DELHI: Chinese smartphone brand Vivo has unveiled a new made in India logo to show its commitment towards investing and manufacturing in India, amid the government's ‘Atma Nirbhar Bharat’ and ‘Local ke liye Vocal’ push.
The logo will be printed on all Vivo devices including the recently launched V19, the company said in a statement on Thursday.
“We, at vivo India, have been aligned to the 'Make in India’ initiative since the beginning. The new logo design that will be printed on the box of all our upcoming devices reiterates our commitment to make India a manufacturing hub and reinstates our mission of being an internationally local organization”, Nipun Marya, Director-Brand Strategy, Vivo India said.
Vivo had invited enthusiasts to design a new logo in early November last year as part of their 5-year celebration. The winning logo, designed by Rahul Patel (a design enthusiast from Mumbai), selected from 3300 entries, will be rewarded INR 5 lacs for the rights of their logo, Vivo said.
Additionally, 10 runner-up winners will receive Vivo devices.
The brand’s total investment In India for manufacturing devices stands at INR 7,500 crore, including the recently announced investment of Rs 3,500 crore for its upcoming manufacturing facility.
As part of its absolute commitment to the Indian market, all devices that are sold in India are manufactured in India, Vivo said.
Read more onVivo IndiaNipun MaryamumbailogoVivoDelhiRahul Patelbrand

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